Architects are responsible for creating beautiful, functional commercial spaces for public use, and designing a memorable exterior is important because it determines peoples’ first impression. Many of us may not even realize it, but according to a study by the Guggenheim Lab, we are all strongly affected by a building’s façade. For example, we experience positive feelings when we walk by an interesting, complex façade, and we experience negative feelings if the façade is monotonous and too simple. There are […]